Re: [bolger] Digest Number 315
Date: Tue, 19 Dec 2000 21:44:11
and of working in PR (briefly, more than ten years ago) leads me to believe
that while advertising may seem to call the tune, as often as not the reason
important products get left out of important features is that the editorial
teams are not aware of them.
I am sure the boats you have mentioned have powerful PR and marketing teams
behind them. Bolger boats may have a cult following, but it's hardly likely
to dole out press releases, gin and tonic and canapés at boat shows.
So... If you've built your Bolger boat and it has been a success, why not
call the press? Why not offer them an afternoon's sailing, so they can see
for themselves? Why not write to them, or email them ith the URL of your web
pages?
It might even be fun.
Gavin Atkin
> From: "Michael Surface" <msurface@...>Things may be different in the US, but my experience of editing UK journals
> Subject: Re: small cruisers in Jan. Sail Magazine
>
> David
>
> I, like you think that the article in Sail is ridiculous, but you have to
> remember one thing. If you look through the magazine you will see
> advertisements (full page usually) for all of the boats mentioned in the
> article. If you look real close you will find only one small ad for
> MacGregor in the classifies in the back of the magazine.
and of working in PR (briefly, more than ten years ago) leads me to believe
that while advertising may seem to call the tune, as often as not the reason
important products get left out of important features is that the editorial
teams are not aware of them.
I am sure the boats you have mentioned have powerful PR and marketing teams
behind them. Bolger boats may have a cult following, but it's hardly likely
to dole out press releases, gin and tonic and canapés at boat shows.
So... If you've built your Bolger boat and it has been a success, why not
call the press? Why not offer them an afternoon's sailing, so they can see
for themselves? Why not write to them, or email them ith the URL of your web
pages?
It might even be fun.
Gavin Atkin