Re: Small cruisers in Jan SAIL

> Look at Sail's choices for the top 10 most are
> over 40 feet in length.

I think this tells you all you need to know about the demographics of
the audience that they are selling to advertisers!

PHV
Ron

While West Wight Potter does have an ad it is very small less than a 1/16 of
a page. The money is in selling big boats at big prices not in small boats
at low prices that don't require slips and slip fees. The basic boat being
talked about in Sail and most of the other magazines are very traditional
large boat for cruising. Look at Sail's choices for the top 10 most are
over 40 feet in length. The sail editorial staff are wined and dinned by
these boat manufactures and that is the editorial staffs point of view.

Michael Surface


>From: Ron Magen <quahog@...>
>Reply-To:bolger@egroups.com
>To:bolger@egroups.com
>Subject: [bolger] Re: Small cruisers in Jan SAIL
>Date: Wed, 20 Dec 2000 18:37:01 -0500
>
>Mike, David, and List,
>
>Oh, contraire; they do have adverts from 'small boat' manufacturers. I
>can't state from the latest issue; I am being forced to control my
>'packrat'
>habits and 'clip' articles from my magazines immediately after reading
>them.
>
>In an issue I kept in it's entirety (in front of me now) there are 13
>advertisements; from the 13 foot 'Solar Sailer' and Trinka Rowing/Sailing
>Dinghies, to the West Wight Potter 19.
>
>I don't think their financial people would let any magazine turn down
>REVENUE, and that's what advertising is to them.
>
>That having been said, I do agree with you about the interpretation of
>'Mini Cruiser'. To the 'sailing magazine community' it seems to be 28 to 32
>feet. I have submitted several articles to them (SAIL and CRUISING WORLD)
>about small boat sailing, and while the agree with me about them being used
>many times more that the 'larger' ones, they have returned all . . . with
>no editorial comments.
>
>As a, by-the-by, I have discontinued my subscriptions to both of them. It
>seems like they are repeating themselves (nothing new or unknown) for 10
>out
>of 12 months.
>
>Regards,
>Ron Magen
>Ron's Backyard Boatshop
>Builder of Dreams
>and Master - s/v QUAHOG {P-19}
> s/v CHERRYSTONE {P-15}
>

_________________________________________________________________
Get your FREE download of MSN Explorer athttp://explorer.msn.com
yes,
I am familiar with the Potter as I almost went that direction
prior to starting on my Micro. I chose Micro due to the challenge
that building presents, and the layout of the boat.
I do realize that if I had just bought a Potter to begin with, my
sailing hours would have increased 10 fold from last summer.

Happy Sailing
David Jost "my Micro is covered with snow! ouch."


> As a, by-the-by, I have discontinued my subscriptions to both of
them. It seems like they are repeating themselves (nothing new or
unknown) for 10 out
> of 12 months.
>
> Regards,
> Ron Magen
> Ron's Backyard Boatshop
> Builder of Dreams
> and Master - s/v QUAHOG {P-19}
> s/v CHERRYSTONE {P-15}
>
>
> > From: "Michael Surface" <msurface@h...>
> >
> > David
> >
> > If you look real close you will find only one small ad for
MacGregor in the classifies in the back of the magazine. . . . If
they were really
> > interested in the best pocket cruisers they would have listed the
West Wight Potter 15 and 19 . . .
>
> > Michael Surface
Mike, David, and List,

Oh, contraire; they do have adverts from 'small boat' manufacturers. I can't state from the latest issue; I am being forced to control my 'packrat'
habits and 'clip' articles from my magazines immediately after reading them.

In an issue I kept in it's entirety (in front of me now) there are 13 advertisements; from the 13 foot 'Solar Sailer' and Trinka Rowing/Sailing
Dinghies, to the West Wight Potter 19.

I don't think their financial people would let any magazine turn down REVENUE, and that's what advertising is to them.

That having been said, I do agree with you about the interpretation of 'Mini Cruiser'. To the 'sailing magazine community' it seems to be 28 to 32
feet. I have submitted several articles to them (SAIL and CRUISING WORLD) about small boat sailing, and while the agree with me about them being used
many times more that the 'larger' ones, they have returned all . . . with no editorial comments.

As a, by-the-by, I have discontinued my subscriptions to both of them. It seems like they are repeating themselves (nothing new or unknown) for 10 out
of 12 months.

Regards,
Ron Magen
Ron's Backyard Boatshop
Builder of Dreams
and Master - s/v QUAHOG {P-19}
s/v CHERRYSTONE {P-15}


> From: "Michael Surface" <msurface@...>
>
> David
>
> If you look real close you will find only one small ad for MacGregor in the classifies in the back of the magazine. . . . If they were really
> interested in the best pocket cruisers they would have listed the West Wight Potter 15 and 19 . . .

> Michael Surface