Re: Digest Number 318
> From what's been said, 'Sail' is presumably aI did read a comment once from a sailing mag editor who said that
> relatively rich person's sailing magazine.
people like to read about boats that are more expensive than they can
afford. They seem to forget that even a Brick is an luxury in some
people's budgets.
Around where I live, the consensus is that the 'right' boat for a
couple to go cruising for a week or two is about bermuda sloop of
about 35 feet loa.
Peter
----- Original Message -----
From: <bolger@egroups.com>
To: <bolger@egroups.com>
Message: 9
Date: Thu, 21 Dec 2000 13:42:15 -0000
From: "Peter Vanderwaart" <pvanderw@...>
Subject: Re: Small cruisers in Jan SAIL
>> Look at Sail's choices for the top 10 most are
> over 40 feet in length.
>I think this tells you all you need to know about the demographics of
the audience that they are selling to advertisers!
An astute point Peter. From what's been said, 'Sail' is presumably a
relatively rich person's sailing magazine.
I'd also add that it would be wrong to over-estimate what these magazine
people actually know. The way these things work, journals often have an
editor or technical editor who knows something of their subject, and a group
of cheap to employ young staffers who are in journalism after finishing an
arts, humanities or media studies degree.
Many of these people probably would not even know the Micro and its brothers
and sisters existed, even if the journal's demographics matched. In these
circumstances, it's not surprising if the sailing magazines almost
exclusively publish material sourced from the companies they know best - the
advertisers who do their marketing communications effectively.
If you want to improve things, you'll just have to contact the journals
yourself - no-one else will do it!
Gavin